A Common School Website SEO Mistake

These days, if prospective parents aren’t finding your school online, then it may as well not exist. How search-friendly is your school’s website?

We ask because there’s one common school website SEO mistake we see schools making all the time: In an effort to see how high their school is coming up in the search rankings, school administrators will type the school’s name, or a variant of it, into their search engine. When the school pops up at the top of the list, they log off, satisfied.

Do you see the problem here?

Many prospective parents don’t yet know your school exists!

For that reason, they won’t be looking for your school by name. Instead, they’ll be typing in something like:

  • “private schools in Raleigh NC”
  • “Montessori schools in NYC”
  • preschools in cotswold area of Charlotte”
Try out a few searches like this and you’ll get a much more accurate view of your school website’s true search-engine-friendliness.

Also, don’t forget to log out of your Gmail account before you do, if you’re searching on Google. Google tailors your search results based on your personal account and browsing history – so your school may be coming up much better in search results for you than for the random prospective parent down the street. And that’s really the person you need to focus on.

Google also takes into account where you are geographically – so searchers in Maine and Oregon get different results when they look for “schools in Portland.”

There’s a lot to think about when it comes to your school website, maybe even more than you realize. And that’s OK – your main job is keeping the school itself running smoothly (and putting out all the fires), not the school website! – but it’s important to know your trouble spots so you can get them fixed. This is important, as your school website is the primary way your school gets marketed and branded to the outside world.

What other sorts of school website mistakes should you be looking for?

Check out our free eBook. In it you’ll learn:

  • Why “DIY” is almost always a bad idea when it comes to building a school website
  • The very common mistake that many older school websites share—and why it can hurt both your image and your search rankings
  • Which technology looks fine (most of the time) on laptops and desktops but doesn’t work at all on mobile devices
  • How the power of storytelling can make your school website stand out from all others in your area
  • Why testimonials are worth their weight in gold to prospective parents—and how to obtain and present them effectively
  • How often you should be updating your school website
  • Two audiences you need to consider as you create your school website—they have very different needs, but you can’t afford to overlook either
  • The final thing you must do before your site goes live to the world
  • And more!

Don’t miss it – grab your copy today!