Communication First…Period

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Last week I put up a post on why nonprofit strategies often fail. The message wasn’t ground-breaking or all that entirely original. It was designed to get you asking yourself a lot of questions. My passion for great communication was refueled this morning when John Saddington challenged technology people to put communication first, technology second.

We’ve had a quite a few posts here about “communication”, but they don’t get as much attention as other posts. Why is that?

Why is it that year after year, nonprofit members list “communication” as the number one area that organizations need improvement. Why is it that something so obvious constantly goes overlooked?  Why do your members constantly tell you that “they didn’t know that” or “that wasn’t in the newsletter” or “nobody told me that”?

My challenge here is this: You’ve got talk to your members/employees/constituents. Get a discussion going. Get their feedback. Make them understand what you’re seeing. Work together. Collaborate. THAT’S what social media is all about. It opens up the channel for people to speak about something so that other people can understand it. It’s less about what tools you use and more about making sure that communication is taking plan.

Even with the myriad of social networking tools available, members still feel in the dark? Why?