I don’t know how it is where you live, but we’ve had one heck of a winter down here in Raleigh so far – snow, ice, you name it!
But that doesn’t mean you can’t have a little fun along the way. My family certainly has!
Last week, a couple of administrators at Durham Academy (just 30-minutes away from us here in Raleigh) decided to make their school cancellation announcement more of a humorous media event – which quickly went viral…like over 4 million views viral! If you haven’t seen it yet, check it out it’s only 1-minute:
Pretty funny stuff. What I love about it is how they took the basic necessity of announcing a school cancellation and made it their own, turning it into something fun and memorable.
Wake County Public Schools (@WCPSS on Twitter) always does a great job of this as well. They have a fun, constantly updated online presence – full of relevant retweets, jokes, encouragement for local teachers and students alike, and more. The Wake County Public School System has a staggering 40,000+ followers on Twitter. Those folks are clearly doing something right. They get “social” and they’re connecting with their audience in a big way.
Checkout this post: 16 Sassy Tweets from the Nation’s 16th Largest School District
Both of these local media superstars offer up a great lesson for school communications. We try to entertain as well as inform here on the MemberHub blog, and it’s something you should strive for in your parent-teacher communications as well, for a few reasons:
1. It’s memorable. Nobody would be talking about these two guys in Durham if they’d just sent out a text that school was cancelled due to weather. Not that there’s anything wrong with that, but we all get so bombarded with messages every day, it’s fantastic when you can make them stand out.
2. It’s unique. No one else can share your message in the exact same way that you can. When you put some of your own personality into it, it helps shape and strengthen your school’s identity and community bonding among parents, teachers, and students alike. People universally like being part of something special.
3. It’s fun. Plain and simple. The preschool and elementary school years are a special time for our kids, and for us as parents. Why not make the school experience as much fun as we can, in all respects?
Having a MemberHub site for your school provides an excellent platform through which to centralize and streamline your school communications efforts, but the rest is up to you – and that’s the truly exciting part. What’s your social media communication plan? Maybe a future blog post?
If you’ve used media to facilitate a burst of creativity at your school, we’d love to hear about it! We might even spotlight your efforts in an upcoming blog post.