One of the main reasons why I am passionate about building a solution to help organizations and their members communicate is because they need it. It seems everywhere I go organizations tell me that their members or participants top concern is “communication”. Now using the word “communication” in this context is rather generic. Are organization administrators doing an unsatisfactory job of commnicating to their members? Are the members and participants not communicating with each other? Maybe a little bit of both.
Just the other day we were at an orientation for my daughter’s pre-school. The school director’s first comment was acknowledgement to the parents that they need to improve communication between the school, the teachers and the parents. Not very comforting, but still very understandable. For the teachers I assume it just means that they have to check e-mail and get on the phone more. Which they did, to their defense. We just had a phone “review” on how my daughter is doing, and it was great! We asked a lot of questions and it is awesome hearing about what our daughter does and she acts around other children when we’re not there. I wanted more.
How can the teachers and the parents really open up communication channels where both parties are learning and sharing ideas? Is there a way where I, as a busy father, could learn more about what my child is doing while she’s in school? If other parents were talking with the teachers and learning from them how to teach children would it encourage me to be more involved in my child’s life?
Can the use of online communication and collaboration tools create thriving real-world communities where the exchange of ideas, knowledge and information enhances the day-to-day lives of members and member-driven organizations?
What do you think?