Parent Engagement: What’s Your Plan for 2015?

Happy New Year! We know many educators (and those who work with them, like me) tend to view timelines through the lens of the school year, but the start of a new calendar year is always an excellent time for a fresh look at things. And now that the hustle and bustle of the holidays has passed, now’s a great time to review your parent engagement strategy for 2015.

Here are some questions you might want to ask yourself as you review your plan, whether you’re looking to make just a few tweaks or a complete overhaul:

  • Overall, how pleased are we with the level of parent engagement and communications at our school?
  • Do we have a basic problem with conveying the right info to the right people at the right time? [If so, you should address this first, before undertaking a larger parent engagement initiative.]
  • If we asked 10 current parents to describe our school in one or two words, what would they say? Would many tend to give the same answer?
  • How likely do we feel our current parents are to refer us to other prospective families in our area?
  • Are we clear with parents about how we’d like them to be involved with our school community?
  • Do we provide parents with a number of ways to participate?
  • Is our current level of parent engagement helpful or harmful to the children who attend our school?
  • Is there a strong sense of school spirit and pride among current and alumni students, parents, and staff?
  • Do we have a formal plan for social media outreach – and an official “owner” of the project – or is it hit-and-miss?
  • What shape is our school website in? Are we due for an update?
  • How are we measuring the return-on-investment (ROI) on our engagement initiatives? (In other words, how do we know what “success” looks like?)
  • Are we meeting parents where they are when it comes to getting more involved at school, or do we have a “my way or the highway” approach?
  • How involved are we in our local community?
  • Do we have an active, engaged PTA or PTO?
  • Are we satisfied with the current number and participation levels of our room parents?
  • Does our school have one or more unique stories that we do a good job of publicizing?

Do you have any others you’d like to add to the list? If so, we’d love to hear ’em in the comments!

Here at MemberHub, we’ll be looking at many of the areas above this year, too, as we continue our mission of maximizing parent engagement with an ultimate goal of improved student achievement. Because that’s really what it’s all about.

Once again, Happy New Year! Thanks as always for reading along with us and we’re looking forward to a fantastic 2015.

Click here to download your copy of our exclusive free eBook, 9 Effective Strategies for Parent Engagement at Your School.

(Image from masha krasnova-shabaeva.)