Last week, I attended the Exponential Conference. While I was there I had the opportunity to hear Ken Blanchard speak. In case you don’t know who Ken Blanchard is, he is “one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.” He’s written a ton of books including the very succusful and timeless The One Minute Manager. He’s the man.

Ken talked to the crowd about servant-style leadership. During his 10 minute power-packed exhortation he told the group of over 3,000 church planters to do this:

Set the vision and the direction; be sure to mention Jesus, and Jesus will do all the marketing.

I couldn’t help but wonder if this only applies to church planting. ;-). What would Jesus Market!? While this sounds easy enough, it’s a real challenge. It’s a struggle for leaders to step out of the way and NOT try to figure it all out. I can tell you as a “starter” (nod to the 37Signals guys) and aspiring leader it’s incredibly difficult to not attempt to do everything yourself.

What do you need to let Jesus market for you today?