8 Simple Questions To Telling Your School Story

Many talented teachers – and you’ve probably got a few on your faculty – intuitively grasp the power of storytelling.

Whether it’s an elementary educator who gathers the class around for story time, or a high school biology teacher who knows how to make the tale of human digestion more gripping than the latest Stephen King thriller, the best teachers know how to spin a yarn in a way that educates, engages, and inspires.

Do you? Even if you’re a school administrator or technology professional who’s rarely on the front lines in the classroom, you need this skill. Storytelling is the single best way, bar none, to engage current and prospective families with your school, as well as passionate educators who want to feel deeply connected with their workplace.

People are hard-wired to respond to stories. It’s why so many timeless parables have been passed down from generation to generation, and why adults eagerly gather around campfires and office water coolers to hear the latest tales.

So what’s the trick to telling your school story? We know you have one – every school, just like every person, does. And it’s probably unique and compelling in a way you may not have even thought much about, especially if you’re very familiar with it.

Here are 8 questions to get your creative juices flowing:

  • When was your school founded?
  • By whom?
  • What were the overarching goals of your school’s founder(s)?
  • Are you currently in your original building/location? If not, why not? When did the move take place?
  • What is your school’s current mission statement?
  • Who are some “characters,” past or present, who come to mind when you think about your school?
  • Who is your principal or head of school? What first drew him or her to your institution?
  • How does your school create a sense of fun and community?

You get the idea. Chances are, the more you start thinking along these lines, the more great stories you’ll come up with. And the ideal place to share these stories is your school website.

Parents quickly connect and engage with stories they can relate to. They make your school more accessible. Also, because your school’s stories are uniquely yours, they set you apart from other competing schools in your area. So if you don’t have one or more great stories on your website, it’s time to fix that.

Is there anything else that could use a little fixing on your school website? Find out for sure with our new eBook:

12 Common School Website Mistakes and How To Avoid Them

In it, you’ll learn:

  • Why “DIY” is almost always a bad idea when it comes to building a school website
  • The very common mistake that many older school websites share—and why it can hurt both your image and your search rankings
  • Which technology looks fine (most of the time) on laptops and desktops but doesn’t work at all on mobile devices
  • How the power of storytelling can make your school website stand out from all others in your area
  • Why testimonials are worth their weight in gold to prospective parents—and how to obtain and present them effectively
  • How often you should be updating your school website
  • Two audiences you need to consider as you create your school website—they have very different needs, but you can’t afford to overlook either
  • The final thing you must do before your site goes live to the world
  • And more!

Don’t miss it – grab your copy today!

P.S.: If you want to know our story here at MemberHub, check it out!