The 4 C’s of MemberHub

If you’re a married man or especially if you’re a man and about to get engaged to be married, you are likely familiar with the 4 C’s of Diamonds. It’s what gemologists (and woman ;o) use to classify and value a diamond. They are as follows:
  • Clarity 
  • Color
  • Cut
  • Caret
  • Cost
What? That was 5, not 4 C’s? Cost is actually one I made up. It is, after all, usually the most important! Well just like the 4 C’s of Diamonds, there are 4 C’s to MemberHub. They are the 4 areas that MemberHub helps organizations with. They are as follows:
  • Communication
  • Collaboration
  • Coordination
  • Centralization
Now, should I break these into separate blog posts? I think so; otherwise I risk losing you half way through the post. So here’s a quick explaination of each.
Communication is pretty obvious. Almost every organization that we’ve talked to, whether it be a church, a school or non-profit, cites communication as a cheif concern from organization staff and members.
Collaboration actually refers to a group of people creating something. Members don’t necesarily build things in MemberHub, but members need an online home where they can produce and create community and generally work to make their organization a better place. 
Coordination refers to the need for organizations and their members to be in synch, connected, on-time, in-the-know, and plugged in. People need online tools to coordinate and plan events, meetings, agendas, and various other activiteis and tasks.
Lastly and perhaps most importantly is Centralization. Organizations and members want to do these things in one, common place. The place where everyone else is, the same place every time and the same place for everything. In other words, the same place wehre communication, collaboration and coordination take place.
What’s the most important “C” to your organization(s)? Which one do you do the best job with? Which one do you need to a better job with? Does technology help you accomplish these things?